As you may have known, Restoration Hardware is one of the best furniture store in the world. The furniture product itself is beautiful made for their customers. The product marketing with their visuals and brand communication would be the greatest for furniture store by now. Outstanding visual with less text become their major ammunition for brand exposure.
Here, Roshvisual would talk about 1 method from many their photographers method to get the result. You could see their wonderful visuals in their catalogs here
How RH – Restoration Hardware execute a photo
RH have huge wonderful photo collections from many photographer hired to execute. It is hard to discuss all of them. We would like to talk with only 1 photo above.
As you may see, from 1 photo RH Outdoor with Teak Wood Furniture we would notice some interesting point. Of course, it is beautiful. However, let’s take a look.
- Background mountain shadow have different direction with foreground furniture shadow.
- Decorating plants have some fuzziness blurred in the edge.
From 2 notes above, we may gather some information. That image would be a composite photo.
How to take a photo like Restoration Hardware
RH Photography is furniture photographer dreams. Our terms with their method is Holywood Photography Style. Everyday learn would take a closer and closer to understand their photography method.
Here our approach to learn RH photography:
First of all, we would need a solid team to workd together. Furniture photography is huge with many heavy items. Have a solid team would make everything easier to handled.
The execution itself, would needed 2 aspect of photography. First, take a foreground photo with good lighting.
After we get good quality foreground photo, you may have a stock photo for background. Or when it is not suitable for foreground you could get one from stockphoto. Then combine the 2 of them in Adobe Photoshop
Here what we would get. Many aspect could be improved. However it is good for furniture photography display.
